Marketing Manager

Job Title: Marketing Manager / Senior Marketing Manager – Demand GenerationLocation: Hyderabad (Hybrid)Role Summary:We are looking for a results-driven Marketing Manager to lead demand generation andgrowth marketing initiatives across digital channels. This role owns the end-to-end demandfunnel, from lead generation to pipeline contribution, working closely with sales, outboundteams, and leadership to drive measurable business outcomes.Key ResponsibilitiesDemand Generation & Growth● Own inbound demand generation across digital channels (LinkedIn Ads, Google Ads,website, email).● Drive MQL, SQL, and pipeline targets aligned with business goals.● Plan and execute integrated campaigns across paid, organic, content distribution,and support.● Continuously optimize campaigns for CPL, conversion rates, and ROI.Marketing Operations & Analytics● Own marketing funnel metrics and reporting (leads → MQL → SQL → opportunities).● Work closely with CRM (HubSpot) to manage lead scoring, routing, lifecycle stages,and dashboards.● Track performance using GA4, HubSpot, and other analytics tools.● Present monthly performance reports to leadership with insights andrecommendations.Sales & Outbound Alignment● Collaborate with sales and outbound teams to support account-based outreach andmeeting generation.● Enable sales with campaign insights, messaging, and performance feedback.● Ensure tight alignment between marketing campaigns and sales priorities.Content & Website Collaboration● Partner with content and design teams to support campaigns, landing pages, andthought leadership.● Collaborate with SEO stakeholders to enhance organic traffic and improve keywordperformance.● Optimize website journeys for conversion.Team & Stakeholder Management● Work cross-functionally with digital, content, analytics, and design teams.● Manage agencies or vendors if required.● Contribute to planning, prioritization, and execution across marketing initiatives.Required Skills & Experience● 7–10+ years of B2B marketing experience (services, SaaS, or enterprise techpreferred).● Strong hands-on experience in demand generation and performance marketing.● Proven experience managing LinkedIn Ads and Google Ads.● Solid working knowledge of HubSpot CRM, ZoomInfo, 6Sense, and Marketing Hub.● Strong analytical mindset; comfortable working with funnel metrics and ROI.● Experience working closely with sales teams.● Excellent communication and stakeholder management skills.Good to Have● Experience in data, analytics, AI, or enterprise technology marketing.● Exposure to ABM or outbound-supported demand generation.● SEO and website optimization experience.● Experience presenting to senior leadership.What Success Looks Like● Consistent delivery of MQLs, SQLs, and pipeline contribution.● Strong marketing–sales alignment.● Clear visibility into funnel performance and ROI.● Campaigns that scale efficiently month over month.

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