Social Media & Content Lead

At Dog-O-Bow, social media isn’t about posting daily, it’s about telling real pet-parent stories, building a strong brand voice, and collaborating with creators who truly understand our audience.We’re looking for someone who can own our social presence end-to-end.What you’ll do • Own the social media content strategy across platforms (Instagram-first) • Build and manage monthly & weekly content calendars aligned with business goals • Plan and execute content-led campaigns around launches, festivals & brand moments • Identify, onboard and manage content creators & influencers • Create detailed creator briefs (objectives, tone, do’s & don’ts, deliverables) • Review, approve or reject creator content to ensure brand alignment • Ensure consistency in visual language, captions, tone & storytelling • Collaborate with internal teams for product, launch and campaign inputs • Track content performance (engagement, saves, shares) and iterate quickly • Share insights & learnings to improve future content and campaignsThis role is for you if ✔️ You understand Instagram-first content ✔️ You’ve worked with creators before (and aren’t afraid to reject content) ✔️ You care about brand voice, not just reach ✔️ You can explain why a reel worked, not just that it did ✔️ You think in campaigns, not random postsWhat this is NOT ✖️ Just scheduling posts ✖️ Chasing follower counts ✖️ Copy-pasting trends without contextExperience• 2–5 years in D2C / lifestyle / pet / fashion / FMCG • Prior experience managing multiple creators is a big plus

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