Performance Marketer

Company Description Parva is committed to transforming brands into impactful narratives by combining strategy, creativity, and innovation. Inspired by the Mahabharata's "parvas" — pivotal chapters in the epic — the company aims to craft campaigns that define brand journeys. Parva focuses on delivering solutions that create meaningful connections and drive tangible growth for the brands they serve. Each project represents an opportunity to narrate a brand’s unique turning point, making it unforgettable to its audience. Role Description As a Performance Marketer at Parva, you will oversee the creation, execution, and optimization of result-driven marketing campaigns. This full-time, on-site role based in Hyderabad includes responsibilities such as planning and managing paid ad campaigns, analyzing performance metrics, and implementing strategies to maximize ROI. The Performance Marketer will also collaborate with creative and content teams to ensure campaigns align with brand objectives and resonate with target audiences. Qualifications Proven expertise in Digital Advertising, Paid Media Management, and Social Media AdvertisingStrong skills in Data Analysis, Analytics Interpretation, and Performance OptimizationKnowledge in Campaign Strategy, A/B Testing, and Marketing AutomationExperience with SEO, SEM, and utilizing tracking tools like Google AnalyticsProficiency in Excel, Dashboard Reporting, and Presentation SkillsStrong problem-solving, communication, and project management skillsBachelor’s degree in Marketing, Business, or a relevant field preferredFamiliarity with e-commerce platforms and CRM software is a plus

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