Content Marketing Manager

Core Goal Build Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority.Key Responsibilities Thought Leadership & Executive Branding Develop written and video content for Pepper’s leadership (LinkedIn posts, POV videos, keynote snippets). Build a consistent executive thought leadership calendar. Content Strategy & Production Own Pepper’s content strategy across blog, LinkedIn, gated assets, and campaigns. Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks). Manage interns, freelancers, and regional content support (e.g., US-based resources). SEO Ownership Lead SEO strategy for Pepper (technical + content-driven). Build topical authority through keyword strategy, pillar content, and link building. Ensure SEO efforts are tied to pipeline goals. Video Content Marketing Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels. Work with design/production partners to deliver high-quality video assets. Campaign Support Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports). Build gated and nurture content that accelerates SQL conversions.KPIs SEO performance (organic traffic, keyword rankings, citations in AI search) Content-driven pipeline contribution (downloads, MQLs, SQLs) Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares) Volume and velocity of asset production.Ideal Background 6–8 years in B2B content or product marketing Strong writing + editorial ability with proven SEO expertise Hands-on experience with video content production (or managing vendors) Background in B2B SaaS and content-driven pipeline growth Comfortable working cross-functionally with Demand Gen, Events, and Sales

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