PR+Community Outreach

Interested candidate can apply using this form-Nirogam, we’ve spent over two decades bringing Ayurveda to modern homes across 40+ countries. But the way people discover Ayurveda has fundamentally changed.Today, trust isn’t built only through ads or websites.It’s built through credible media stories, thoughtful conversations, strong community presence, and respected personal voices.People don’t just Google anymore — they ask:- Podcasts - Reddit communities - Journalists - Founders - AI platformsAnd when they ask about Ayurveda, we want the answer to be clear, credible, and human.That voice is Puneet Aggarwal — through platforms like A for Ayurveda and ThatAyurvedaGuy.To scale this voice with intention, consistency, and credibility, we are building an in-house PR & Outreach leadership role — not an agency dependency.If you are a seasoned PR professional looking to move beyond slow agency cycles and into real ownership and influence, this role is for you.Role OverviewAs Senior PR & Community Outreach Manager, you will own how Puneet Aggarwal’s personal brand shows up across media, communities, and corporate ecosystems.This is a high-trust, high-responsibility role, ideally suited for a mature professional (typically 35–45 years) who brings depth, judgment, and long-term relationship capital to the table.You will:- Shape public narratives - Leverage and deepen existing media relationships - Represent a founder’s voice with maturity, discretion, and confidenceYou will work directly with the Founder — with the autonomy to execute, decide, and lead, rather than wait for agency turnarounds.What You’ll Do1. Media & PR Leadership- Bring and leverage your existing network of journalists, editors, podcast hosts, and media professionals built over years of PR experience - Build and nurture long-term relationships with: - Journalists - Editors - Podcast hosts - Digital publications - Proactively pitch: - Founder interviews - Thought leadership stories - Opinion pieces - Podcast appearances - Secure consistent: - Media coverage - Podcast features - Guest articles - Track outcomes, refine pitches, and strengthen narratives continuously2. Community & Reddit Presence- Own brand participation across Reddit and relevant online communities - Engage thoughtfully in discussions around: - Ayurveda - Wellness - Health - Founders & entrepreneurship - Build credibility through insight, context, and experience — not promotion - Monitor sentiment, trends, and ongoing conversations3. Corporate & Strategic Outreach- Lead outreach to: - Corporates - HR & wellness leaders - Conference organizers - Industry bodies - Identify and pursue opportunities for: - Talks & panels - Corporate wellness collaborations - Strategic partnerships - Maintain structured, respectful, long-term professional relationships4. Brand Voice & Communication Excellence- Act as the guardian of the Founder’s voice - Translate ideas into: - Media pitches - Outreach emails - Community responses - Ensure communication remains: - Calm - Intelligent - Credible - Human - Operate independently while staying closely aligned with the FounderExperience & Role Details- Experience: 10 years in PR / Communications - Background: PR agency experience strongly preferred - Profile: Senior, mature professional with proven relationship capitalWhat We’re Looking ForMust-Have- Proven PR or communications experience - Demonstrated ability to bring and leverage existing press/media relationships from previous roles - Strong media pitching and relationship-building capability - Excellent written English with a refined, non-salesy tone - High ownership mindset — proactive, reliable, accountable - Comfort representing a founder-led personal brandNice-to-Have- Experience in wellness, Ayurveda, health, or purpose-led brands - Familiarity with Reddit or community-driven platforms - Experience working closely with founders, CXOs, or public figuresOur Budget and Hiring Process- Budget: 55000 per month - 2–3 interview rounds (experience, execution approach, founder alignment) - A short practical exercise to assess pitching, judgment, and communication styleWhy Join Nirogam- True ownership — no agency bottlenecks, no unnecessary approvals - Direct access to the Founder — fast decisions, meaningful impact - Opportunity to shape the public voice of a respected Ayurvedic thought leader - Work with a brand trusted for 20+ years across 40+ countries - Long-term growth path into Head of PR / Brand CommunicationsInterested candidate can apply using this form-

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