Influencer Marketing Specialist

Roles & ResponsibilitiesDevelop & execute end-to-end influencer marketing strategy for India's leading collagen brand HK VitalsIdentify & onboard relevant influencers monthly (A+, A, B, Micro)Conduct competitive benchmarking to maximize share of voiceReview & optimize influencer partnerships based on engagement & traffic metricsCreate scripts, content briefs & campaign ideasPlan & execute campaigns across Nutrition, Wellness, Lifestyle & Fitness categoriesCoordinate with influencers, agencies & vendors for timely executionTrack campaign performance & maintain detailed reports/repositoryMonitor weekly targets & drive measurable improvementsStay updated with digital media trends & collaborate with cross-functional teamsRequirements1–3 years of influencer marketing experience (agency background preferred)Skincare/wellness brand experience is a plusStrong negotiation skills to ensure maximum ROIExperience across YouTube & Instagram platformsCreative, analytical & results-oriented mindsetStrong ownership & proactive approachProficient in MS Word, Excel (advanced), Outlook & PowerPointExcellent communication skillsBachelor’s/PG in Marketing or relevant experience

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