Brand Manager

Job Responsibilities:-1. Brand Strategy and ManagementTrack brand performanceTrack market for competitor activity. Review research data and align to brand needBuild brand market strategy in conjunction with reporting manager and National marketing ManagerPlan and conduct market visits to get an on the ground feel of the brand – visibility ; movement market, channels etcDesign and execute the ground level activities through effect coordination & briefing of event organizersDesign/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launchDigital/Social would be an critical element2. Sales Market Share and Profitability managementAchieve sales, market share and Profit target for the brand.Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins3. Media ManagementWork with Manager Media Planning to develop the appropriate media plan and media mix for the brand/sDevelop and recommend budget for each brand-plan media spends in conjunction with media planning teamPlan innovative ways of leveraging media to enhance cost/customer research value4. Market ResearchProvide inputs for defining market research strategy, scope & initiatives for the assigned brand.Follow up on research outcomes, use interpretations and recommendations to align with marketing strategyParticipate in qualitative research initiatives5. New Product Development & LaunchConstantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional inputShare ideas and suggestions with marketing teamCoordinate with the process and R&D team to track NPDOnce approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch dateUndertake all launch related marketing activitiesCoordinate with Perfetti Italy for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM6. MIS & ReportingCollate and analyse MIS /Reporting for own brand/sEducationPost graduate from top management institute- with specialization in Sales/Marketing ExperienceAt least 3-5 years in FMCG sales/marketing. Market research , brand strategy/creative experience is relevantDesired behaviours for succeeding in this role: You will succeed in this role if you are:Able to manage multiple projects within timelinesOperationally agile and have a strong bias for action

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