Social Media Manager

Job Description: Social Media ManagerLocation: Gurugram- On siteExperience: 3-6 YearsType: Full-timeAbout Cumin Co.At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.Website: Instagram: OverviewWe are looking for a creative and strategic Social Media Manager with a strong background in Influencer Marketing to join our growing D2C brand. This role will focus on building, managing, and scaling influencer-led campaigns while ensuring strong social media presence and engagement across platforms.Key ResponsibilitiesManage brand’s official social media handles, ensuring timely, engaging, and on-brand content.Plan and execute influencer campaigns across Instagram, YouTube, and emerging platforms to drive brand awareness and conversions.Negotiate collaborations, partnerships, and contracts with influencers and agencies.Track, analyze, and report on campaign performance (engagement, reach, ROI).Collaborate with internal teams (Content, Marketing, Design) to ensure consistent messaging and creative output.Stay updated on social media trends, new tools, and influencer ecosystem developments.Requirements3–6 years of experience in Social Media Management with a strong focus on Influencer Marketing (preferably in a D2C/consumer brand).Strong network or experience in working with influencers, agencies, and creator communities.Excellent communication, negotiation, and relationship management skills.Strong understanding of social media analytics and campaign measurement.Creative mindset with ability to identify trends and craft engaging narratives.Knowledge of paid campaigns on social platforms is a plus.Perks & Benefits:High-impact ownership role on Cumin Co.’s flagship channelPart of the founding team at Cumin Co.Opportunity to influence product, design, and content strategyFast-growing, values-led D2C brand shaping the $5B Indian kitchenware marketA warm, driven, and collaborative team culture

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