Head of Dealer Marketing

Head of Dealer Marketing will own the strategy and execution of dealer-led growth across our classifieds marketplace. This is a high-impact role responsible for acquiring, engaging, retaining, and monetizing dealer partners across key categoriesWhat you will do:Define and execute the overall dealer marketing vision and roadmap aligned with business goalsDrive dealer acquisition, activation, retention, renewals, and revenue growth across categoriesBuild scalable strategies to grow high-quality dealer supply and long-term partnershipsDesign and optimize dealer lifecycle programs including onboarding, activation, engagement, retention, and win-backOwn dealer communication across email, WhatsApp, in-app notifications, and CRM channelsLeverage data and insights to personalize messaging and improve dealer experienceLead performance marketing initiatives focused on dealer acquisition and lead qualityExperiment with new acquisition channels and dealer cohortsAnalyze dealer behavior, churn, conversion funnels, and LTVUse insights to improve product adoption, pricing, packaging, and engagement strategiesEstablish clear KPIs, dashboards, and reporting mechanismsCollaborate closely with Sales, Product, CRM, Data, and Customer Support teamsAct as the voice of dealers internally to influence roadmap and experience improvementsLead, mentor, and scale a high-performing dealer marketing teamWhat we are looking for:8–12 years of experience in marketing, growth, or lifecycle rolesStrong experience in classifieds, marketplaces, auto, real estate, or B2B ecosystemsProven expertise in dealer-led or partner-driven business modelsHands-on experience with CRM platforms, marketing automation, and data-driven decision-makingStrong analytical mindset with the ability to translate data into strategyExperience managing and scaling teams in fast-paced environmentsWhat we'll give you:Opportunity to work in an early-stage growing companyBecome the driver of growth for city businessWe look forward to enthusiasm that is collaborative and infectious for our growth targetsAt OLX India, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.We embrace diversity and welcome applicants from all backgrounds. If you are as excited as us about this position and our company, we hope you join us! To learn more, take a look at our website./"Our Success is fueled by diverse perspectives and talents/"

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