Urgent Opening- Sr Content Executive( Life Insurance)

Job Description – Senior Content Executive (Life Insurance)Group: Solution GroupReporting To: Head of the departmentLocation: Novus Tower, GurgaonRole PurposeAt Bajaj Capital, we believe in empowering customers and advisors through strong product knowledge, transparent insights, and meaningful financial awareness. The Senior Content Executive – Life Insurance will play a critical role in supporting this philosophy by delivering deep product analysis, research-backed insights, and impactful sales content. The role demands a research-oriented, high-ownership professional who can bridge product expertise with compelling communication to drive business outcomes.Key Responsibilities1. Product Analysis & Strategic InsightsPerform in-depth analysis of Life and Health Insurance products including Term, ULIP, Annuity, Savings, and Riders.Evaluate product structure, pricing, benefits, IRR, charges, fund performance, and policy conditions.Generate clear comparative insights highlighting Bajaj Capital’s recommended propositions versus competitors.Support Product Head with data-backed insights for product positioning and strategy.2. Sales Pitches & Campaign CollateralConceptualize and develop sales pitch decks, product notes, brochures, and campaign creatives for Life Insurance offerings.Ensure all content is advisor-friendly, persuasive, and aligned with regulatory norms.Support national and zonal sales campaigns with customized pitch material.3. Qualitative & Quantitative ResearchConduct market and competitor research to track industry trends, insurer strategies, and customer preferences.Integrate qualitative research with quantitative outputs such as:IRR and benefit illustrationsULIP fund performance dashboardsLong-term value comparisonsPresent insights in a simplified, actionable format for sales teams.4. Product Benchmarking & Research ToolsUse internal systems, insurer portals, and external research tools to benchmark Life Insurance products.Create and maintain “Select Lists” / Preferred Product Lists to guide advisor recommendations.Regularly update competitor comparison trackers and product intelligence reports.5. Sales Enablement & Financial Awareness InitiativesDevelop technical playbooks and selling guides for:Term InsuranceAnnuitiesULIPs (IRR-led selling)Drive bi-monthly financial awareness campaigns aligned to Bajaj Capital’s customer education ethos.Strengthen sales motivation by publishing:Success storiesHigh-performing case studiesBest-practice selling narratives6. Collaboration & GovernanceWork closely with Product, Sales, Training, and Marketing teams across locations.Ensure accuracy, compliance, and consistency across all product communication.Act as a subject matter expert for advisor and sales queries related to Life Insurance products.Key Skills & CompetenciesStrong understanding of Life Insurance products and financial conceptsExcellent research, analytical, and comparison skillsAbility to simplify complex data into clear, sales-enabling contentStrong written communication and presentation capabilityProactive, go-getter mindset with high ownershipDetail-oriented with strong execution disciplineQualification & ExperienceGraduate/Postgraduate in Finance, Insurance, Business, or related field2–4+ years of experience in Life Insurance product research, content, sales enablement, or insurer/distributor ecosystemExperience working with financial advisors, sales teams, or product heads will be an advantageWhy Join Bajaj CapitalWork with one of India’s most trusted and respected financial services brandsDirect exposure to Product Head and leadership decision-makingOpportunity to influence advisor productivity, customer awareness, and product strategyA role that blends research depth, creativity, and business impactInterested Candidate can mail there resume toGaurav.Singh@RegardsGaurav Singh

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