Content and Media Lead | Personal Care Brand

Title- Content and Media LeadLocation: GurgaonRole Type: Full-timeReporting: Marketing LeadershipExperience Range: 4-6 YearsBrand overview:A fast-growing D2C beauty brand building clean, salon-grade haircare products intentionally formulated for Indian hair types, weather, and habits. The brand is deeply rooted in culture and self-expression, with a strong belief in building relevance through organic content, community, and storytelling rather than traditional advertising.Role overview:As Content and Media Lead, you will build and scale the brand’s media arm focused on organic content and culture-first IPs. This role is for someone who lives on the internet, spots cultural shifts before they trend, and is excited by the mandate of creating bingeable, memorable content that people actively choose to engage with. The objective is not to explain or sell products, but to integrate the brand into culture through content people watch, discuss, share, and return to, creating associations well beyond functional product benefits. Think building content ecosystems and IPs that feel closer to Red Bull than traditional consumer brand playbooks.Job Requirements:Organic content strategy and IP creationShape the overall organic content strategy across platformsCreate, scale, and evolve multiple short-form and long-form content IPsEnsure content is culturally relevant, bingeable, and conversation-worthyContent production and partnershipsWork with production partners across different scales and budgetsCollaborate with creators, media partners, and platforms to co-create or sponsor IPsManage multiple content experiments simultaneously in a fast-paced environmentCulture integration and brand expressionHelp the brand integrate authentically into culture through contentBuild properties audiences remember and return to, beyond product storytellingLevel up brand-owned social pages to reflect a strong, cohesive content POVMandatory skills:3–5 years of experience in content strategy, media, brand, or culture-first marketing rolesProven experience shaping content strategy and building engagement or followershipStrong track record of creating and scaling organic content IPsBackground in agencies that create and produce content IPs and culture-first marketing, or in content, media, or marketing roles within consumer companies focused on organic content, community building, and culture-led IPsStrong understanding of internet culture, pop trends, and audience behaviourHands-on experience across both short-form and long-form contentExperience working with production partners across varying budgets and formatsComfortable owning ideas end-to-end from concept to executionThrives in fast-paced, high-ownership environmentsTier 1 colleges or universities preferred such as MICA, Ashoka, DU colleges, etc.Creative chops, cultural understanding, and hands-on experience matter more than formal pedigree.What success looks like:A credible, culture-led content engine is built with multiple active IPsContent is bingeable, remembered, and repeatedly engaged withOwned platforms reflect a clear, distinctive content POVStrong cultural associations are created beyond functional product benefitsWhy this role:Opportunity to build a media and content engine from the ground upHigh creative ownership with real influence on brand perceptionAbility to shape culture-first storytelling at scaleA fast-moving environment that values experimentation, initiative, and execution excellenceAbout WinnerBrandsAt WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at implies consent to our privacy policiesThanks,WinnerBrands Team

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