Category Growth Manager

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.The Role :Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.Devise and drive Category Strategy strategy and execution to enable category growthLead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.Responsibilities :Be the voice of the consumer and drive Industry research and analysisConceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insightsDefine marketing strategies to support the categories' overall strategies and objectivesPlan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.),Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launchDevelop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)New Product Launches : Drive and manage end to end Product LaunchesWork closely with Research and formulation to drive product development projectsCreate breakthrough customer offerings and advance marketingDevelop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communicationsQualifications :2-4 years of sales & brand management experience in the consumer space. Having worked on a brand team before is compulsory.A passion for delighting consumers, building brands, creating beautiful products and working with people.Solid understanding of market research and data analysis methods.Consumer rooted Innovation & ThinkingStart up enthusiastCreative and analytical bent of mindGood organizational and time-management skillsWork Location: Sector 18, GurgaonWebsite: Instagram:

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