Assistant Manager - Brand

ObjectiveContribution on creating and implementing of communication solution for company business needs and ability to run efficiently activities for building and promotion of brand, product and services in various ATL/BTL channels and touch points.ResponsibilitiesTake brand ownership and provide the vision, mission, goals and strategies to match up toTranslate brand strategies into brand plans, brand positioning and go-to-market strategiesLead creative development and create motivating stimulus to get targeted population to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issuesOversee marketing and advertising activities to ensure consistency with product line strategyMonitor product distribution and consumer reactionsAlign the company around the brand’s direction, choices and tacticsNeed to Have AreasMBA (in relevant Marketing discipline preferred)4+ years of related marketing experience in FMCG/telco/finance company covering large local or global brand brandsBe able to demonstrate strong commercial acumen across everything you doStrong experience in marketing communication and implementation of communication strategies (development of brand DNA, communication development, sponsorships, influencers, various communication channels, media strategy, digital)Understand the business beyond marketing and sales, has worked a matrix like structure in and functionally structured environmentExperience driving business results including brand plan development, qualitative and quantitative research, new product and services developmentHas demonstrated success in challenging and fluid business situationsDemonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.

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