Retention Marketing Executive

About Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven Retention Marketing Executive to improve customer engagement, optimize lifecycle journeys, and drive repeat revenue across channels. Roles & Responsibilities: • Manage and optimize email marketing across channels including Email (campaigns & funnels), SMS, and WhatsApp • Segment audiences and tailor communication to enhance customer experience • Drive customer retention and engagement initiatives such as Loyalty and Referral programs • Collaborate with copywriters and designers to plan and execute campaigns • Conduct continuous A/B testing to improve performance • Track, analyze, and optimize campaign metrics to achieve monthly and yearly revenue targets • Maintain regular campaign reports and identify growth opportunities • Ensure compliance with applicable laws (copyright, data protection, marketing regulations) • Plan and manage the content calendar for customer engagement • Gather customer insights to understand behavior patterns and improve strategies Requirements: • Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field • 2–3 years of short-form copywriting experience in an agency or fast-paced environment • Knowledge of SEO and keyword research tools is a plus • Up-to-date with social media trends • Experience with brand campaigns is a plus • Strong command of HinglishRequirements: • Good direct response copywriting skills • 1+ year experience • Ability to read retention data • Ability to multi-task and follow deadlines • Ability to maintain reports and data • Ability to take initiative Why Join Us? • Be part of India’s fastest-growing D2C brand in wellness. • Work in a dynamic, fast-paced environment with a young, passionate team. • Ownership & growth opportunities. • Competitive salary + perks in a high-impact role . • Shape the future of innovative health & wellness products .

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