Content Manager

In this role, you have the opportunity to- Own and lead content strategy across BharatPe’s consumer and merchant business lines - Partner closely with creative, growth, performance, product, and business teams to deliver high-impact content outcomes - Lead content planning and execution across social, performance, and web channels - Drive experimentation with formats, creators, and narratives to unlock higher engagement, relevance, and scaleResponsibilities will includeContent Strategy & Leadership- Define and evolve the content vision and roadmap across consumer and merchant businesses - Revamp and scale the content ecosystem with clear content pillars, formats, and storytelling frameworks - Use performance data, analytics, and qualitative insights to continuously refine content output and effectiveness - Own influencer strategy, UGC initiatives, and vendor partnerships for scalable content production - Lead agency partners across content creation, video production, and campaign execution - Own content planning and rollout strategy for brand campaigns - Lead on-ground research, translating market insights into actionable content strategies - Social Media Strategy & Governance - Own the social media content strategy across business lines and platforms, with clear objectives for reach, engagement, and growth - Own YouTube SEO strategy, including keyword research, metadata optimization (titles, descriptions, tags), thumbnails, and content structuring to improve discoverability and organic growth - Ensure content quality, consistency, hygiene, and brand alignment across all social channels - Website Content Strategy & Management - Own website content strategy and ongoing content management across pages and journeys - Partner with design, product, business, and legal teams to ensure content accuracy, relevance, and compliance - Drive SEO-led content improvements and track website performance metrics - Lead the creation and optimization of landing pages for performance marketing campaignsQualification & Experience (type & industry)- Relevant Education in Marketing - 4-6 years of relevant or equivalent industry experience.Skills & know-how- Strong strategic thinking with an excellent eye for aesthetics and storytelling - Proven ability to translate business objectives into scalable content strategies - Proficiency in Office Suite (Excel, PowerPoint, Word) and tools such as Metabase, Figma, etc. - Strong written and verbal communication with senior stakeholder management experience - Ability to manage multiple agencies, vendors, and complex projects simultaneously - Familiarity with Gen-AI tools (ChatGPT, Gemini, etc.) and prompt writing

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