Content Associate

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.Key Responsibilities- Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines. - Proven strength in ideation and concept development to create impactful content strategies that resonate with consumers while reinforcing brand identity and objectives. - Create and manage various content calendar to deliver timely content across various digital platforms. - Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness - Complete writing assignments within project specifications and deadlines - Market products and services through blog posts, ebooks, email, and more - Research industry trends, market insights and competitor analysis to inform content development and identify opportunities. - Write & publish engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters. - Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets. - Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations. - Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables. - Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use. - Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.Skills & Qualifications- Bachelor’s or Master’s degree (0–2 years of experience) - Strong understanding of consumer psychology and creative storytelling - Highly organized with strong ownership and bias for execution - Collaborative, curious, and willing to experiment and learnWork Location: Sector 18, GurgaonWebsite: Instagram:

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