Lead Generation Specialist - Real Estate

Job Title: Lead Generation Specialist – Real EstateLocation: Gurgaon (Gurugram), HaryanaCTC: Up to ₹20 Lakhs per AnnumExperience: 5–10 years preferredIndustry: Real Estate – Residential/CommercialAbout the RoleWe are looking for a highly driven and strategic Lead Generation Specialist with a strong background in the real estate sector. The ideal candidate will be responsible for planning, executing, and optimizing lead-generation initiatives across both online and offline channels, ensuring a consistent pipeline of qualified prospects for the sales team.Key ResponsibilitiesOnline Lead Generation- Develop and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, PPC). - Optimize digital lead funnels, landing pages, and conversion paths. - Run targeted campaigns on real estate portals (MagicBricks, 99acres, , NoBroker, etc.). - Manage social media outreach, email marketing, WhatsApp marketing, and remarketing campaigns. - Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools. - Leverage SEO/SEM strategies for organic lead generation.Offline Lead Generation- Execute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations. - Build relationships with real estate brokers, channel partners, IPCs, and local networks. - Identify and onboard new channel partners or referral agents. - Conduct local market research to identify new lead pockets and customer segments.Skills & Qualifications- Proven experience (minimum 4–5 years) in lead generation within the real estate sector. - Strong understanding of Gurgaon real estate market preferred. - Expertise in digital marketing tools, CRM systems (Salesforce, HubSpot, NoBrokerHood, etc.), and analytics. - Excellent communication, negotiation, and relationship-building skills. - Data-driven approach with strong analytical and reporting capabilities. - Ability to manage budgets, CPL targets, and performance metrics.Key Competencies- High ownership and result orientation - Strong networking capabilities - Strategic planning & campaign management - Ability to work with cross-functional teams (Marketing, Sales, Channel Partners) - Problem-solving and market adaptabilityEducation- Bachelor’s degree in Marketing, Business Administration, or related field. - MBA/PGDM preferred but not mandatory.Why Join Us?- Competitive compensation (up to ₹20 LPA) - Opportunity to work with a fast-growing real estate organization - High-growth role with strong autonomy and leadership scope - Exposure to both cutting-edge digital lead generation and strategic offline channels

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