Director - Digital Branding

Role : Director – Digital BrandingLocation : GurgaonRole SummaryThe Director – Digital Branding will lead the strategic planning, execution, and optimization of digital branding initiatives across key client accounts. This role requires a senior digital leader with deep expertise in brand-led digital planning, strong client stewardship capabilities, and the ability to translate business objectives into scalable digital media strategies.The incumbent will own end-to-end digital media strategy, guide high-impact planning decisions, mentor teams, and act as a trusted advisor to senior client stakeholders. The role demands both strategic depth and operational rigor, with accountability for media effectiveness, innovation adoption, and long-term brand growth.Key ResponsibilitiesStrategic Leadership & Client Partnership- Act as the primary digital branding and media strategy lead for assigned marquee accounts. - Lead senior-level media discussions with clients, influencing brand strategy, investment frameworks, and long-term digital roadmaps. - Develop a deep understanding of client’s business models, category dynamics, and short- and long-term objectives. - Partner closely with partner agencies to deliver integrated brand solutions.Digital Media Strategy & Planning- Own the development of full-funnel digital branding strategies, translating business and brand objectives into robust media frameworks. - Provide strategic direction across key digital platforms including Meta (Facebook/Instagram), Google (Search & YouTube), Programmatic, Direct Publisher Buys, and Emerging Media. - Lead the creation of media plans, POVs, innovation proposals, and performance narratives for clients. - Set topline budget allocation across platforms and formats to maximize reach, salience, and brand outcomes.Audience, Data & Measurement- Lead audience strategy including audience definition, sizing, profiling, and validation using data and research tools. - Leverage planning tools such as Comscore, Similarweb, GWI, etc and platform insights to inform media decisions. - Define measurement frameworks, success metrics, and learning agendas aligned to branding KPIs. - Oversee post-campaign analysis, extract insights, and ensure learnings are applied to future planning cycles.Execution Oversight & Governance- Oversee end-to-end campaign execution, ensuring seamless coordination across planning, buying, and ad operations. - Guide teams on placement strategy (impact vs non-impact), tracking, serving, and quality control. - Ensure delivery excellence, timely outputs, and adherence to agreed objectives and budgets.Innovation & Industry Leadership- Stay abreast of emerging technologies, platforms, formats, and media innovations that can enhance brand salience. - Champion experimentation and innovation-led solutions aligned to client brand ambitions. - Bring thought leadership and proactive ideas to clients, positioning the agency as a strategic partner.Publisher & Ecosystem Management- Build and maintain senior-level relationships with key publishers, platforms, and media partners. - Negotiate value-added opportunities, innovation pilots, and strategic partnerships. - Ensure strong understanding of media economics, inventory dynamics, and evolving platform capabilities.Team Leadership & Capability Building- Lead, mentor, and develop digital planning teams, fostering high performance and strategic thinking. - Set quality benchmarks for planning, analysis, and client servicing. - Drive collaboration across internal teams and central capabilities.Key Competencies & Skills- 10+ years of experience in digital branding and media strategy, with a strong agency background preferred. - Deep expertise across Digital Media Ecosystem: Branding-led Search, Social, Programmatic, Video, Mobile, and Emerging Channels. - Strong understanding of marketing and advertising principles, media economics, and brand-building frameworks. - Proven ability to manage senior client stakeholders and lead complex, multi-market or multi-brand engagements. - Excellent strategic thinking, communication, and presentation skills. - Strong project management skills with the ability to prioritise, multitask, and operate effectively under pressure. - Demonstrated leadership experience in managing and scaling high-performing teams.

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