Performance Marketing Lead

Application Form : the Role Doodhvale Farms is seeking a strategic and results-driven Performance Marketing & Growth Lead to drive customer acquisition, digital growth, and brand building initiatives across multiple channels. This leadership role demands a combination of performance marketing expertise, cross-functional leadership, and data-driven decision-making to scale campaigns, optimize ROI, and strengthen Doodhvale’s presence in the D2C ecosystem. The role offers an opportunity to lead end-to-end marketing strategies, mentor high-performing teams, and make a measurable impact on business growth.Key Responsibilities Own and lead performance marketing initiatives across Google Ads, Meta Ads, App Stores, and other digital channels. Develop and execute full-funnel growth strategies including acquisition, retention, and conversion optimization. Collaborate with creative, product, analytics, and content teams to design and deliver cohesive campaigns. Leverage data-driven insights to optimize CAC, maximize ROI, and scale campaigns effectively. Manage marketing budgets, forecasting, and campaign reporting to ensure efficiency and impact. Drive brand building initiatives through storytelling, influencer partnerships, and content-led campaigns. Mentor and guide junior performance marketers, fostering a culture of experimentation, ownership, and growth. Stay updated with the latest trends, tools, and best practices in performance marketing and D2C growth.Skills & Competencies Proven expertise in Meta Ads, Google Ads, App Marketing, Retargeting, Prospecting. Strong analytical skills and ability to translate data into actionable marketing strategies. Experience in brand management, storytelling, and building digital presence. Leadership and team management experience in guiding cross-functional teams. Ability to scale campaigns sustainably while optimizing ROI, CAC, and AOV. Familiarity with analytics tools, dashboards, and reporting platforms. Strategic thinker with strong problem-solving and decision-making capabilities.Qualifications 6+ years of experience in performance marketing, digital growth, or related roles, preferably in D2C or consumer-facing brands. Proven track record of driving measurable growth and brand impact. Hands-on experience in managing cross-functional teams and large-scale campaigns. MBA or equivalent in Marketing or related field preferred.Why Join Doodhvale Farms? Lead and shape the company’s digital growth and performance marketing strategy. Opportunity to work with a fast-growing, purpose-driven D2C brand. Collaborative, high-ownership environment with exposure to strategic leadership. Competitive compensation and growth opportunities while making a direct impact on business outcomes.If you’re interested to apply, then kindly drop us your CV by filling up the below application form. Application Form:

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