Performance Marketing Manager

ANNY is India’s fastest trend-to-closet fashion brand redefining women’s fashion by making trend-forward, premium-quality styles accessible and affordable. Built on speed, data, and strong design sensibility, ANNY bridges the gap between aspiration and affordability—empowering women to express themselves through fashion every day.Role Overview:We are hiring a Senior Performance Marketing Manager to own, scale, and systemize ourperformance marketing engine.You will manage ₹1 Cr+ monthly media budgets, drive profit-first growth, and build repeatablesystems across acquisition, conversion, and retention.This role reports directly to the founder / leadership team and comes with high decision-makingauthority.Responsibilities:1. High-Scale Paid Growth Ownership• Own and scale paid channels:◦ Meta (FB/Instagram) – primary◦ Google (Search, Shopping, YouTube)• Manage and optimize ₹1 Cr+ monthly ad spends• Balance scale vs efficiency across prospecting and retargeting• Drive incremental growth, not just platform ROAS2. Funnel & Revenue Engineering• Own the end-to-end revenue funnel:◦ Impression → Click → PDP → Checkout → Payment → Repeat• Diagnose and fix conversion bottlenecks:◦ PDP load speed & content◦ Offer structures & bundles◦ COD vs prepaid mix• Drive AOV, CVR, and contribution margin improvements3. Data, Attribution & Analytics• Own performance measurement stack:◦ GA4, Meta CAPI, Google Enhanced Conversions• Build clarity on:◦ Blended CAC vs channel CAC◦ LTV cohorts by acquisition source◦ Payback periods and contribution margins• Create decision-grade dashboards, not vanity reports4. Creative Performance Leadership• Lead creative performance strategy with in-house and external teams • Define testing frameworks:◦ Hooks, formats, creators, narratives• Identify creative fatigue early and refresh at scale• Build a creative intelligence system linked to revenue outcomes5. Retention & Monetization• Drive revenue beyond first purchase via:◦ Remarketing, CRM, WhatsApp, Email• Improve:◦ Repeat purchase rate◦ Drop-wise monetization◦ Seasonal & festive campaign efficiency6. Growth Systems & Scale Readiness• Build playbooks for:◦ New category launches◦ Sale-day scaling (2–3x spend days)◦ Geo expansion• Introduce automation in:◦ Budget allocation◦ Creative rotation◦ Rule-based optimizationRequirements:• 4–6 years of hands-on performance marketing experience • Direct experience managing ₹1 Cr+ monthly ad budgets • Proven ability to scale profitably, not just grow topline • Strong understanding of:◦ Contribution margins◦ iOS-era attribution challenges• Data-first mindset with strong Excel / Sheets skillsNice-to-Have (Strong Plus)• Experience in women’s fashion / fast fashion • Shopify / headless commerce exposure• Experience scaling brands from ₹2 Cr → ₹10+ Cr/month • Exposure to international or quick-commerce modelsWhat Success Looks Like (6–9 Months):• Stable, scalable growth engine at ₹1–1.5 Cr+ spend • Clear visibility on true CAC and payback• Strong creative testing velocity• Improved contribution margins despite scaleWhy Join Anny:• High ownership, zero micromanagement• Founder-level exposure to growth decisions• Budget size that allows real impact• Opportunity to build India’s next scaled fast-fashion brand

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