Social Media & Digital Manager – Digital & Social

Location: Delhi NCRExperience: 6–10 years (minimum 6 years)Employment Type: Full-timeReporting to: Head of MarketingROLE SUMMARYThe Social Media & Digital Manager will lead the organisation’s digital presence across social platforms, communities, and online reputation touchpoints. This role owns the always-on social and digital engine — translating brand strategy into high-impact content, paid amplification, community engagement, and reputation management that supports awareness, consideration, and enrolment outcomes.This is a senior, hands-on role requiring strategic thinking, performance orientation, and strong cross-functional collaboration.KEY RESPONSIBILITIESSocial Media Strategy & Content Execution• Own and execute the social media strategy across platforms including Instagram, LinkedIn, YouTube, and emerging channels• Define platform-wise content strategies, formats, cadence, and KPIs• Lead high-quality content creation across formats — text, static, video, reels, live formats, and multimedia• Ensure content is platform-native, video-first, culturally relevant, and aligned to a consistent brand voice• Plan and manage daily, weekly, monthly, quarterly, and annual content calendars aligned to business prioritiesExecution, Coordination & Enablement• Coordinate social media planning and execution across multiple stakeholders and contributors• Review content outputs for quality, brand alignment, timelines, and performance• Enable contributors with clear briefs, guidelines, and feedback to ensure consistency and governance across channelsPaid Social Media & Performance Marketing• Plan, execute, and optimise paid social media campaigns in collaboration with the performance marketing team• Hands-on familiarity with Ads Manager, targeting, A/B testing, and creative optimisation• Support YouTube paid campaigns through platform understanding and creative alignmentPerformance Analytics & Reporting• Track, analyse, and report on key metrics including engagement, reach, growth, conversions, sentiment, and content effectiveness• Translate data into actionable insights and optimisation recommendations• Lead regular performance reviews through dashboards, presentations, calls, and in-person stakeholder meetingsORM, Community & Reputation Management• Monitor and actively engage with online communities by responding to comments, messages, and inquiries• Execute ORM strategies across social platforms, Quora, and education partner portals• Manage online reviews and ratings, ensuring timely responses and issue resolution• Conduct reputation monitoring and sentiment analysis• Proactively manage and respond to potential reputation risks or crisesInfluencers, Partnerships & Live Events• Identify and collaborate with relevant influencers, creators, and partners• Manage live event coverage including live streaming and real-time updatesDigital Journeys & Cross-Functional Collaboration• Collaborate with CRM, admissions, PR, events, and brand teams to align social messaging with funnel stages• Support digital nurturing journeys and automations through coordinated content and messagingCANDIDATE REQUIREMENTSExperience• Minimum 6 years of experience in social media, digital marketing, or related rolesSkills & Competencies• Strong understanding of social platforms, algorithms, trends, and creator ecosystems• Proven experience working with paid social media and performance teams• Data-driven mindset with strong storytelling and copywriting skills• Ability to guide creative execution from concept to completion• Strong communication, presentation, and stakeholder management skillsEducation• Bachelor’s degree in Marketing, Communications, Media, or a related field• Postgraduate qualifications are a plus but not mandatoryWHY THIS ROLE MATTERSThis role plays a critical part in shaping how the brand is experienced digitally — balancing creativity, performance, and reputation to build trust and long-term impact.

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