Senior Paid media specialist

Position Summary :- We are looking for an analytically minded Specialst/ Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus. - We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.Key Responsibility Areas :- · Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools. - · Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. - · Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. - · Manage ad tech vendors to execute campaigns. - · Mentor junior team members. - · Experience with ad serving solutions, tag management, and operations is a strong plus. - · Proven record of managing multiple projects at once. - · Ability to stay highly organised and efficient in a fast-paced, rigorous work environment.Skills :● 2.5 - 3+ years of experience working in media technology platforms.● Demonstrates understanding of marketing funnels and media planning.● Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc)● Understanding of optimization platforms & trafficking platforms● Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)● Team player● Thinks Strategically● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus

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