Functional Expertise1. Conceptualise marketing campaigns, engagement plan, and GTMs for products/features2. Scope out and execute brand partnerships - KOLs, B2B collaboration,s etc.3. Manage internal stakeholders to align key business priorities and resource bandwidth with the creative directorProblem Solving:1. Support growth and performance marketing to deliver monthly business numbers2. Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team membersInteraction:1. Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams2. Cross-functional collaboration for successful implementations and leading marketing initiatives