SEO & Google Ads Expert

Job Description: SEO & Google Ads ExpertOverviewWe are seeking a highly skilled SEO & Google Ads Specialist to manage and optimize our organic and paid search performance. The ideal candidate will have strong analytical skills, experience with SEO/SEM tools, and the ability to plan, execute, and measure data-driven digital marketing strategies.Key ResponsibilitiesSearch Engine Optimization (SEO)- Conduct keyword research and develop comprehensive SEO strategies. - Optimize website content, meta tags, images, internal linking, and overall, on-page elements. - Perform technical SEO audits to improve site speed, mobile usability, crawlability, and indexing. - Collaborate with content teams to produce SEO-friendly blogs, landing pages, and product pages. - Build high-quality backlinks to enhance domain authority. - Monitor SEO KPIs, analyze competitor strategies, and prepare performance reports using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. - Stay updated on SEO algorithm changes and industry best practices.Google Ads (PPC) Management- Plan, create, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. - Conduct keyword targeting, audience segmentation, and bid strategy management. - Write and test compelling ad copy to maximize CTR and conversions. - Track and analyze campaign performance KPIs (CPA, ROAS, CPC, CTR), making data-driven adjustments. - Set up conversion tracking, UTM parameters, and remarketing audiences. - Manage campaign budgets and ensure efficient ad spend allocation.Analytics & Reporting- Use Google Analytics, Search Console, and other reporting tools to monitor performance. - Prepare weekly and monthly reports with insights, trends, and optimization recommendations. - Analyze competitor performance and identify market opportunities.Qualifications- 2–5+ years of experience in SEO, Google Ads, or digital marketing roles. - Proficiency with key SEO and advertising platforms, including Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, and major SEO tools. - Strong analytical thinking, problem-solving ability, and communication skills. - Knowledge of HTML/CSS and CMS platforms such as WordPress or Shopify. - Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.Key Competencies- Attention to detail and strong organizational skills. - Adaptability and ability to thrive in a fast-paced environment. - Strong understanding of user intent, search behavior, and conversion optimization. - Excellent communication and copywriting skills. - Data-driven mindset with the ability to interpret and act on analytics insights.Work Environment- On site, fast-paced, performance-driven environment with opportunities for growth.Disclaimer:- Shift Timing: Shift timings is from 6:00 AM to 3:30 PM IST, as we operate within the Australian International Process. - Office Location: Our office is located at Gurugram, Sector 48. - Transportation Services: Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses. - Company Website: For more information about our company, please visit .au.

Apply Now