Performance Marketing Manager

Job Title: Performance Marketing ManagerWorking Days (6 Days)Location: Gurgaon, IndiaCompensation 40 LPA - 45 LPAWe are looking for a Performance Marketing Manager to drive customer acquisition,retention, and revenue growth through data-driven digital strategies. This is a high-impactrole where you will own paid media strategy and execution across platforms, ensuringBrand continues to grow as a modern, aspirational lifestyle brand.Key ResponsibilitiesStrategy & Planning• Build and own Miraggio’s performance marketing roadmap for D2C and marketplaces.• Define, track, and deliver against key growth metrics – ROAS, CAC, LTV, revenue contribution.• Manage and optimize paid media budgets across Meta, Google, YouTube, affiliates, and emerging platformsCampaign Execution• Plan and execute paid campaigns across platforms (Meta, Google, YouTube, Programmatic, etc.).• Collaborate with creative and brand marketing teams to design thumb-stopping ad creatives and optimized landing pages.• Drive funnel-based marketing (acquisition, retargeting, and retention campaigns).Analytics & Optimization• Analyze campaign performance and optimize for cost-efficiency and scale.• Conduct A/B testing for creatives, targeting, and bidding strategies.• Generate insights from data to refine future campaigns and identify new growth opportunities.Cross-functional Collaboration• Work closely with Brand Marketing, CRM, and Sales teams to align on customer journey and growth targets.• Coordinate with agencies, ad platforms, and external partners to maximize ROI.Innovation & Growth• Experiment with new digital channels, influencer collaborations, affiliate models, and growth hacks.• Stay ahead of industry trends in luxury/fashion D2C marketing.Key Skills & Qualifications• 5-7 years of experience in performance marketing for D2C/e-commerce brands (luxury/fashion preferred).• Proven expertise in Meta Ads, Google Ads, YouTube and strong understanding of omni-channel growth.• Hands-on experience with GA4, or other attribution tools.• Strong analytical skills with comfort in Excel/Google Sheets; SQL/BI tools a plus.• Creative sensibility to work with design/brand teams for impactful communication.• Ability to manage large budgets and deliver measurable business impact.

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