Senior Manager -Digital Marketing (Growth)

Responsibilities- Creating online strategies & forecast expected results to ensure the acquisition, engagement & profitability in Home Credit consumer applications - Ownership and responsibility for driving all acquisition and engagement initiatives: managing network partners, google and Meta accounts, and work closely with CRM and campaign teams - Analyzing digital marketing data available through MMP and Data Science team - Creating and analyzing metrics to have a constant status on target reach (including Daily Active Users – DAU, Monthly Active Users – MAU, Downloads from targeted base, business from targeted base) and adapt the acquisition and engagement tactics as needed to reflect better results in main engagement KPIs and Revenue per User - Work closely with other business stakeholders in the definition of product features and requirements; raise development requests as and when needed - Act as a single point of contact for the engagement activity in the mobile app - Lead and support single / multiple projects independently and Subject matter expert in all areas of digital marketing - Present analyses, solutions and business cases to senior management - Be up to date with market trends on digital marketing and implement newer ideas in the company to boost performance. - Controlling marketing cost by optimizing campaigns on real time - Take ownership of billings and reconciliation for various partners pertaining to Digital MarketingCandidate Profile:- 8+ years of professional experience in digital marketing ideally in both acquisition and retention - Knowledge in managing and monitoring campaigns with defined audiences - Hands-on exposure to implementing campaigns on Google, Facebook, and programmatic platforms. - Exposure to using Adjust/Appsflyer (MMPs), Customer Engagement Platforms like Clevertap, - Use analytics tools to gain insights into customer behaviour and preferences, making data-driven recommendations for improvement in campaigns to drive customer awareness and engagement. Comfortable driving analysis using Google tools (Google Analytics/Firebase) - Implement A/B testing and other data-driven approaches to continually refine and improve acquisition and retention.

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