Campaign Operations & Strategist | Apple Ads

About UsFocaccia Digital is a 2-year-old, next-gen ad-tech company enabling brands to unlock full-funnel advertising in a ROAS-focused manner. Our solutions currently span Connected TV (CTV) advertising, Apple advertising, and Social media advertising, commerce ads.About the RoleWe are seeking a hands-on Campaign manager for Apple Ads to join our fast-growing team. This role is ideal for someone who has prior experience of SEM / managing campaigns on Search platforms like Google and Apple. The candidate should also have a strong understanding of performance marketing across objectives such as lead generation, app installs, and conversion-driven campaigns.Key Responsibilities1. Campaign Planning & Solutions- Work with the BD team to understand client briefs and craft effective media plans. - Forecast campaign performance metrics, bidding strategy, and outline creative requirements.2. Campaign Operations – Execution, Management & Optimisation- Execute end-to-end campaign setup, monitoring, optimisation, and reporting on Apple Ads. - Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives. - Deliver insights, performance reviews, and actionable recommendations to clients.3. Client Communication & Coordination- Lead campaign performance discussions and present optimisation strategies to clients. - Ensure clear, proactive communication with internal teams and external stakeholders.Required Skills & Experience- 2–5 years of experience in SEM / Search campaign executions, within digital marketing, preferably in an agency environment. - Proficiency in Google Ads / Apple Ads; knowledge of both is preferred. - Strong expertise in performance marketing campaigns (lead generation, app installs, conversion campaigns) through Search campaigns - Analytical skills to interpret campaign data and translate it into insights. - Excellent written and verbal communication skills, with client-facing experience.Why Join Us?- Be part of a next-gen ad-tech company shaping the future of digital media. - In addition to the core role of Biddable & Social Media, the candidate can get an opportunity to work across innovative formats like CTV, retail media, and social commerce. - Fast-paced, collaborative environment with room to grow your expertise. - Join the leadership team behind billion-dollar adtech businesses of India

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