Search Engine Optimization Specialist

SEO SpecialistJob descriptionBASIC FUNCTION:The key role of Search Engine Optimisation Specialist would be and planning, execution, and optimization of our online marketing efforts.He/ She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company. Excellent verbal and written communications skills are a must.EXPERIENCE: 2- 3 yearPRINCIPLE RESPONSIBILITIES:- Must be proficient in SEO and ORM - Assist in the formulation of strategies to build a lasting digital connection with consumers - Be actively involved in SEO efforts (keyword, image optimization etc.) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Provide creative ideas for content marketing and update website - Collaborate with designers to improve the user experience - Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Acquire insight into online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies and vendorsKNOWLEDGE SKILLS AND EXPERIENCE:Proven experience as Digital Marketing Executive or similar role- Excellent understanding of digital marketing concepts and best practices - Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM - Working knowledge of ad serving tools (e.g., DART, Atlas) - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) - Analytical mindset and critical thinking - Excellent communication and interpersonal skills - BSc/BA in marketing or relevant fieldATTITUDE AND WORKING STYLE:- Passionate, Energetic, Hard Working, Punctual, Professional and Ethical - Extrovert, Outgoing, Good at Conversations and a team player - Result orientated and ability to meet deadlines

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