Digital Head - Sales (Gold Loans)

Role Objective:Own and scale an omni-channel digital sales engine for Gold Loans to drive high-quality lead generation, conversion, and profitability. The role targets incremental PBT of INR 375–400 Cr through partnerships, performance marketing, SEO/SEM, hyperlocal presence, referrals, and a strong lead-to-conversion ecosystem.Key Responsibilities:• Own end-to-end digital sales funnel: lead generation, qualification, conversion, and disbursement.• Drive INR 375–400 Cr incremental PBT through scalable digital initiatives.• Build and manage digital partnerships with clear commercials, SLAs, and CRM/API integration.• Design and scale customer and employee referral programs with transparent tracking and rewards.• Lead SEO/SEM strategy with structured content roadmap and performance optimization.• Strengthen hyperlocal visibility by standardizing and activating branch-level digital presence.• Own performance marketing across Google, Meta, and other high-intent platforms with ROI focus.• Build digital capabilities across CRO, lead scoring, MarTech, analytics, and call-center integration.• Establish agile execution, governance, and cross-functional collaboration.Key KPIs:• Digital PBT contribution.• Lead volumes, conversion rate, CPL and CPA.• CTR, CVR, and ROI across paid channels.• SEO rankings, organic traffic, and conversions.• Partner and referral contribution to sourcing.Candidate Profile:• 12–18 years of experience in digital sales, growth, or performance marketing (BFSI/NBFC/Fintech preferred).• Proven P&L ownership and scaling of Digital Acquisition Engines.• Strong exposure to partnerships, CRM-led funnels, and MarTech.• Data-driven, execution-focused leader with strong stakeholder management skills.Location:Gurgaon (with regular interaction with branches and regional teams).

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