User Acquisition Manager

About Flecks Labs Flecks Labs builds casual games that delight players around the world — from mobile app stores to Facebook Instant Games. As we scale our portfolio, we’re seeking aUser Acquisition Managerto drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.Role Overview We’re looking for aperformance-driven User Acquisition Managerwith a sharp focus onROAS optimizationto lead paid growth across Android, iOS, and Facebook Instant Games. You'll own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue. This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.Key Responsibilities Plan, execute, and continuously optimize paid UA campaigns acrossMeta ,Google UAC ,TikTok ,Unity Ads, Applovinand other high-performance ad networks. Develop and manage budgets with the goal ofmaximizing ROAS , not just installs or CTR. Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation. Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable). Build robust attribution models and cohort analyses usingAppsFlyer ,Adjust , or similar tools. Collaborate with product teams onmonetization strategies , funnel optimization, and LTV-boosting features. Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.Requirements 2+ years of UA experience incasual mobile gamesor performance marketing with a strong ROAS mandate. Deep expertise withMeta Ads ,Google App Campaigns , andrewarded video networks . Track record of scaling UA withpositive unit economics Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models. Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention). Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints. Strong sense of creative testing strategy and knowledge of what works in casual game ads.Bonus Points Experience withFacebook Instant Gamesand optimizing HTML5 campaigns. Background ingame monetization(e.g., IAP, rewarded ads) and live ops. Ability to brief and evaluate creative teams with performance-first instincts. Passion for casual gaming and interest in behavioral psychology for player acquisition.What We Offer Competitive salary + equity. High ownership role focused on scaling games profitably. Remote-first culture with flexible hours. Work with a sharp, driven team that values experimentation and results. Access to real-time data, automation tools, and budget autonomy to execute fast.

Apply Now