Hospital Marketing Manager

Job Title : Hospital Marketing ManagerInstitute : NET’s - Navodaya Medical College Hospital and Research CentreLocation : Raichur KarnatakaRole Overview:We are looking for a proactive and result-driven Hospital Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital & Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes.Key Responsibilities:Develop and execute strategies to increase patient footfall across hospital departments.Build strong referral networks with local doctors, clinics, hospitals, diagnostic centers, corporates, and community organizations.Conduct regular field visits, promotional activities, and outreach programs across the region.Organize health camps, awareness drives, and community engagement initiatives.Guide and support patients regarding government healthcare schemes such as Ayushman Bharat, ABHA (Ayushman Bharat Health Account), and other applicable health benefit programs.Coordinate with internal teams to ensure smooth patient onboarding, registrations, and service experience.Identify new business opportunities and partnership channels to improve patient acquisition.Track referral trends, outreach performance, and submit regular business development reports.Requirements: Master's degree in Business Marketing, Healthcare Management, MSW or related field.Prior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferred.Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare schemes.Fluency in Kannada is mandatory. Knowledge of Telugu will be an added advantage.Excellent networking, communication, and interpersonal skills.Willingness to travel locally for field visits and outreach activities.Preferred:2 to 5 Years of Experience working with hospitals, healthcare institutions, or medical outreach programs.Good understanding of the local healthcare ecosystem and patient behavior.

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