Social Media and Communication Manager (GOA)

We are looking for a dynamic, creative, and hands-on Social Media and Communication Manager to lead our digital presence and brand communication. The ideal candidate has prior experience working in a fast-paced startup environment (preferably in a Tier 1 or Tier 2 city) and has independently managed social media for luxury brands. This role calls for a generalist mindset with exposure across content, communication, design, and marketing Skills required – Understanding of the Instagram algorithm, visual and messaging direction. Location – Goa Roles & Responsibilities Social Media Strategy & Execution Strategize, plan, and oversee execution of a comprehensive social media calendar across Instagram, LinkedIn, Facebook , and other relevant platforms Ensure platform-wise consistency in tone, visuals, and brand storytelling Track performance, insights, and continuously optimize content Content & Creative Oversight Oversee end-to-end content creation including graphics, videos, and copy across social media, paid ads, emailers, WhatsApp creatives, and website Own and review copy across all mediums — website, social, paid campaigns, emailers, WhatsApp communication, and SEO-related content Guide creative direction while coordinating with designers, videographers, and agencies Property Shoots & On-ground Execution Oversee property shoots including conceptualization, creative direction, vendor management, on-ground supervision , and post-production coordination Influencer & Campaign Management Manage influencer collaborations end-to-end: outreach, communication, hosting coordination, and execution Ensure a smooth influencer experience and measurable brand outcomes (stories, posts, reviews, reach, engagement) Plan and execute social media campaigns, especially for hospitality and luxury brands Communication & Brand Experience Own guest and homeowner communication across WhatsApp and Email , ensuring timely, professional, and on-brand responses Strategize and execute hamper ideation and delivery for homeowners and guests Preferred Background Atleast 4 years of hands-on social media experience with strong personal content creation exposure (own Instagram/YouTube preferred) Experience working with luxury or hospitality brands Startup experience with the ability to work independently and take ownership Comfortable collaborating across functions — design, content, marketing, operations Self-driven, proactive, and execution-focused

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