Creative Strategy Lead

(We are tired of fake strategists.)This is not a “creative” role. This is not a “strategy” role. This is a revenue role.And now - it’s also an AI-leveraged role.If you don’t use AI to think faster, test faster, and scale faster - you will fall behind here very quickly.What this role actually isYou sit at the intersection of:CreativePerformanceBrandAI systemsAnd your job is simple:Turn creative into a predictable, scalable growth engine.Not ideas.Not opinions.Not decks.What you’ll actually be doingOwning end-to-end creative strategy across multiple D2C brandsRunning the loop: insight → hypothesis → execution → testing → scaleWorking deeply inside the Meta ecosystem (not surface-level)Building structured creative testing systems (angles, hooks, iterations)Translating performance data into clear creative directionUsing AI tools to:generate angles fasterbreak down winning creativesspeed up iteration cyclesassist copy, hooks, and testing velocityIdentifying patterns and scaling them across brandsGiving sharp, no-BS feedback across:copydesignbrandWhat you should be able to do (non-negotiable)When you look at a creative, you should be able to:Tell which part of the funnel it belongs toPredict if it will make money (and why)Estimate performance directionally (without data spoon-fed to you)Break down what’s wrong in secondsIf we show you 4–5 creatives from a brand:You should be able to roughly estimate how the brand is performingLet’s make this uncomfortableIf your copywriter is unavailable:→ Your copy should still be better than theirsIf your designer is unavailable:→ Your feedback should be as sharp as a design leadIf your brand strategist is unavailable:→ You should still get the positioning rightYou cannot fake this roleWe’ve seen enough:“Strategists” who only talk“Creative people” who avoid numbers“Brand folks” who don’t understand performanceThat won’t work here.What makes you a fit4–6+ years in D2C / agency environmentsBackground in at least one:CopywritingBrand StrategyCreative StrategyStrong understanding of:Meta Ads ecosystemCreative testing systemsConsumer psychologyYou’ve scaled campaigns - not just launched themYou are comfortable being judged by numbersYou’ll thrive here ifYou think in hypotheses, not opinionsYou enjoy fast feedback loopsYou like pressure and ownershipYou use AI as a multiplier, not a shortcutDon’t apply ifYou rely on “gut feel” without being able to explain itYou don’t use AI in your workflowYou’ve never worked in a fast-paced D2C or agency setupYou avoid ownership of resultsThe assignment (read this properly)You will send us an email at , , & Not a resume.Not a portfolio.An email.Situation:You are working with a 0 → 1 brand.There is no historical data.You strongly believe:what the copy should bewhat the design direction should bewhat the tone of voice should beBut the founder is not convinced.Your task:Write an email to the founder where you:Convince them your approach is correctWithout saying “this is my intuition”Without sounding arrogantWithout hiding behind fluffConvert your intuition into something that feels like fact.That’s the job.The setupBangalore (Hybrid)Salary: ₹12–18 LPAHigh ownershipDirect founder exposureYou will directly influence revenue across brandsAbout PorcelliaIf you think growth = better ads, this is not the place for you.Porcellia works with D2C founders to fix the real levers:what the brand stands forhow it communicateshow creative actually convertsWe don’t separate brand and performance.That’s why most brands don’t scale.But more importantly:We don’t operate on opinions.We operate like scientists.We form hypothesesWe test aggressivelyWe break things down to first principlesWe build systems that make growth repeatableAt the same time, we’re not just analytical.We’re constantly pushing:new creative anglesnew narrative structuresnew ways of thinking about growthBecause scaling brands today requires both:rigor + creativitysystems + intuitionWe’ve worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine, AJIO.But what matters more is this: We like working with brands that are still figuring things out - and helping them become the next big thing.Gullylabs, Nack, Varalife, Justhuman, The Solved Skin, Rara Barefoot, Atovio & many more.0–1 is not a comfortable place to work. But when did real learning and growth ever happen in a comfortable place?More:

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