Marketing Executive

Company DescriptionGuavaTrips is a premier online travel portal dedicated to curating exceptional travel experiences for modern explorers. Our mission is to transform the way people discover and book their journeys by offering seamless technology, personalized recommendations, and competitive pricing. We pride ourselves on creating memories that last a lifetime, connecting travelers with authentic destinations and unique cultural experiences.Role DescriptionWe are seeking a dynamic, articulate, and results-driven Marketing Executive to join our growing team. This is a strategic role focused on uplifting brand reputation and driving high-quality lead generation for GuavaTrips. The ideal candidate will be a passionate traveler at heart with a sharp marketing mind, capable of managing a diverse portfolio of responsibilities ranging from digital presence and SEO to public relations and offline campaigns. You will be the voice of our brand, ensuring our message resonates with travelers worldwide while driving measurable business growthKey ResponsibilitiesA. Digital Marketing & Social Media ManagementDevelop and execute comprehensive social media strategies across platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube.Create engaging travel content such as destination highlights, travel tips, and customer stories to foster community growth.Manage the social media calendar, posting schedules, and active community engagement to maintain brand vibrancy.Monitor social media metrics and optimize campaigns for maximum reach, engagement, and follower growth.Collaborate with travel influencers and content creators to establish impactful brand partnershipsB. Paid Advertising & Campaign ManagementPlan, execute, and optimize Google Ads campaigns (Search, Display, YouTube) to capture high-intent travel traffic.Manage Meta advertising campaigns (Facebook & Instagram Ads) targeting specific demographics and travel interests.Develop promotional campaigns for seasonal travel packages, flash sales, and special offers.Monitor campaign performance and ROI daily, adjusting strategies to maximize lead generation efficiency.Conduct A/B testing of ad creatives, landing pages, and targeting strategies to improve conversion rates.C. SEO & Website OptimizationConduct thorough keyword research for travel-related search terms and trending destinations.Optimize website content, meta tags, and technical SEO elements to improve organic search rankings.Develop and execute backlink building strategies through quality partnerships and guest blogging.Monitor website analytics, traffic sources, and conversion rates to identify areas for improvement.Manage local SEO and optimize Google My Business profile for better local visibility.D. Directory Services & Online ListingsManage and update listings on major travel directories, OTAs, and review platforms. Ensure consistent NAP (Name, Address, Phone) data across all digital directories.Actively monitor and respond to customer reviews on TripAdvisor, Google, and social platforms to build trust.Optimize listings with high-quality images and descriptions for maximum visibility and click-through rates.F. Offline & Print Media MarketingPlan and execute offline marketing initiatives such as participation in travel fairs, exhibitions, and roadshows.Design and distribute high-quality print collateral including brochures, flyers, and posters.Coordinate with print media for advertisements in relevant travel magazines and newspapers.Manage partnerships with travel agents and B2B channels to expand market reach.G. Analytics & ReportingTrack and report on key marketing KPIs including website traffic, conversion rates, CAC, and ROI.Prepare detailed monthly marketing performance reports for senior management. Analyze the customer journey to identify drop-off points and optimization opportunities.Utilize tools like Google Analytics, Facebook Insights, and SEMrush for data-driven decision making.QualificationsBachelor's degree in Marketing, Communications, Business Administration, or a related field.MBA or specialized certifications in Digital Marketing (Google Ads, Meta Blueprint, HubSpot) are highly desirable.Professional Experience3-5 years of proven experience in marketing, preferably within the travel, tourism, or hospitality industry.Demonstrated success in managing social media accounts with significant follower growth and engagement.Hands-on experience with Google Ads, Meta Ads, and SEO campaigns with a portfolio of measurable results.Proven track record of effective lead generation and conversion optimization strategiesDesired Attributes & Soft Skills Passionate Traveler: Deeply knowledgeable and enthusiastic about travel destinations and the tourism industry.Communication Expert: Well-articulated with excellent written and verbal English skills; able to craft compelling narratives. Dynamic Personality: Pleasing personality with strong interpersonal skills; confident in representing the brand at events.Agile Thinker: Quick thinker with the ability to think on feet and handle dynamic, fast-paced situations.Creative & Analytical: A creative mindset for visual storytelling balanced with a data-driven approach to decision making.What We OfferCompetitive salary package commensurate with experience and industry standards.Opportunity to work in the exciting and fast-paced travel industry.Significant career growth and continuous learning opportunities.Creative freedom to experiment with new marketing strategies and ideas.Collaborative, dynamic, and supportive work environment.Travel opportunities including FAM trips and industry events.Performance-based incentives and bonuses.

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