Senior Content Lead

Job Role : Senior Content Lead Experience Required : 5 Years CTC : 10 LPAYou will own: Define and evolve Company’s content point of view across categories Build a structured, repeatable content architecture Oversee scripting, hooks, format systems and narrative quality Differentiate tone and storytelling between utility SKUs and premium styling Lead creator strategy with strong taste control Ensure content drives measurable business outcomes Balance brand equity and performance marketing Build internal processes for consistent quality at scaleSuccess would look like: Winston content becomes recognizable within 3 seconds Premium perception of Winston Art increases measurably Assisted conversion from content improves Repetition and generic beauty tropes disappear A system exists that works beyond one campaignYou should have: 5+ years in beauty, grooming, lifestyle or tech led consumer brands Proven experience building content systems Strong script writing and hook design capability Ability to critique and reject weak creative Clear understanding of funnel metrics and commercial logic Experience managing multi SKU brands High taste threshold

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