PERFORMANCE MARKETER

Job Title: Performance Marketing ManagerLocation: Faridabad (On-site)Type: Full-TimeAbout the RoleWe are looking for a sharp, data-driven Performance Marketing Manager to lead paid growth across our D2C and marketplace businesses. This role will own customer acquisition, performance marketing strategy, campaign execution, and conversion optimisation across Meta, Google, and key digital channels.The ideal candidate understands both brand and performance, can balance CAC with scale, and knows how to build efficient growth systems for consumer brands.This is a high-ownership role with direct impact on revenue growth across multiple consumer brands in skincare, wellness, OTC and petcare.Key ResponsibilitiesPerformance MarketingOwn end-to-end paid growth across Meta, Google and other digital acquisition channelsPlan, execute and optimise campaigns across:Meta Ads (Facebook / Instagram)Google Ads (Search, Display, YouTube, Performance Max)Retargeting / remarketingManage campaign budgets, scaling and daily optimisationDrive efficient CAC, ROAS and revenue growth across channelsStrategy & GrowthBuild and manage full-funnel acquisition strategyIdentify growth opportunities across:customer acquisitionremarketingretentionlanding page optimisationWork closely with creative and brand teams to improve ad performance through better hooks, messaging and creative testingTranslate business goals into media plans and growth targetsAnalytics & ReportingTrack and report on key performance metrics:CACROASCTRCVRAOVMERLTVBuild weekly and monthly performance dashboardsAnalyse funnel drop-offs and optimise conversion pathsDrive data-backed decision making across campaignsWebsite & ConversionWork closely with website / CRO teams to improve:landing page conversioncheckout flowcart recoveryfunnel performanceEnsure proper tracking setup across website and campaignsOversee attribution and event tracking via:GA4GTMMeta PixelShopify analyticsMarketplace Growth (Preferred)Support performance growth across Amazon / Flipkart through:AMS / marketplace adscampaign optimisationlisting visibilityconversion efficiencyAgency / Partner ManagementWork with external agencies / freelancers where requiredEnsure strong execution, reporting discipline and performance accountabilityOwn strategy internally, while driving external execution efficientlyIdeal Candidate Profile4–7 years of experience in performance marketing / digital growthStrong hands-on experience with:Meta Ads ManagerGoogle AdsGA4GTMShopifyStrong understanding of D2C funnels, attribution and ecommerce metricsExperience scaling consumer brands (D2C / FMCG / beauty / wellness / petcare preferred)Comfortable managing budgets, optimisation and reporting independentlyStrong analytical thinking with commercial understandingAbility to work in a fast-moving, founder-led environmentGood to HaveExperience with Amazon / Flipkart adsExperience in retention / CRM / WhatsApp / email automationExposure to skincare / wellness / OTC / petcare categoriesBasic understanding of CRO and landing page testingWhat Success Looks LikeLower CAC with stronger conversion efficiencyBetter creative testing and faster learning loopsStronger ROAS and revenue growthCleaner reporting and sharper decision-makingImproved website conversion and funnel efficiencyWhy Join UsYou’ll be part of building and scaling the next phase of a 40+ year old pharmaceutical company expanding into modern consumer brands across healthcare, skincare and petcare.This is a high-impact role with real ownership, speed and room to build.

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