We are hiring for a reputed organization!! Roles & Responsibilities * Build and maintain strong relationships with journalists, editors, and media professionals. * Pitch brand stories, product launches, and features to secure consistent media coverage. * Coordinate and attend press meets, media visits, and offline PR opportunities. * Identify and manage offline collaborations, co-branded activations, and partnerships for promoting Winston products. * Plan and execute offline events, pop-ups, and brand experiences. * Work closely with internal teams (marketing, product, design) to align PR messaging. * Monitor and track media coverage and PR performance. * Ensure brand visibility across lifestyle, fashion, and beauty publications. * Stay updated with industry trends and competitor media activities.