Senior Content Writer

Role Overview We are hiring a Senior Content Writer (AI-Era) who understands how modern content works across:Google Search & DiscoverAI Search (Google AI Mode / SGE)LLM platforms (ChatGPT, Gemini, Perplexity)Social & Performance Marketing channelsThe role goes beyond traditional writing — the candidate must create AI-readable, SEO-optimized, conversion-focused content that improves visibility across search engines and AI answer platforms. You will help scale organic growth and brand authority for global eCommerce brands. Core Responsibilities AI-Optimized Content Creation Create high-quality content designed for both humans and AI systems, including:Blogs & buying guidesLanding pages & product pages (PDP)Email marketing campaignsSocial media captionsPaid ad copy (Google & Meta)Case studies & promotional pagesWrite content structured for:Featured snippetsAI summariesConversational search queriesZero-click searches2. SEO + LLM Content OptimizationCreate SEO-friendly content using natural keyword integration.Optimize content for:Semantic searchTopic clustersEntity-based SEOQuestion-answer formatsStructure content so AI models can easily extract answers.Improve brand visibility in AI-generated responses.3. AI Content Strategy ExecutionWork with SEO & other Marketing teams to build content clusters around for Ecommerce Brand likeHome décor / Personalized productsSeasonal campaignsNew product launchesConvert search intent into high-conversion content.4. Multi-Brand & Global Content OwnershipAcross global domains:USA | UK | AU | CA | IN | NZAdapt tone, cultural context, and messaging for international audiences.5. AI Tools & Workflow IntegrationUse AI tools responsibly to improve productivity while maintaining human-quality output.Expected usage:AI-assisted research & ideationContent outliningContent optimizationPerformance improvement analysisHuman editing and originality remain mandatory.6. Conversion-Focused Marketing ContentWrite content aligned with marketing funnels:AwarenessConsiderationConversionRetentionCollaborate with Paid Media and Email teams for campaign messaging.7. Editorial & Content OperationsExecute content as per organic content calendar.Manage turnaround timelines.Proofread and maintain brand consistency.Update website content based on marketing requirements.Required Skills (AI-Era Content Skills)SEO & ContentStrong understanding of modern SEO (Topical Authority, Search Intent)Experience with keyword research & on-page optimizationAbility to write conversion-focused copyAI & LLM UnderstandingCandidate should understand:How AI search engines interpret contentWriting for conversational queriesStructured content formattingPrompt-assisted workflowsAI content quality evaluationTools Knowledge (Preferred)Google Search ConsoleAhrefs / SEMrushSurferSEO / Clearscope (or similar)ChatGPT / Gemini / AI writing toolsCMS platforms (WordPress or similar)Writing SkillsAbility to adapt multiple brand voicesStrong storytelling + marketing psychologyExcellent proofreading abilityAttention to detailDesired Candidate ProfileBachelor’s degree in Journalism / Marketing / Communication or equivalent experience.4–8 years experience in digital or eCommerce content marketing.Experience writing for international audiences preferred.Comfortable in fast-growing performance-driven environment.Key KPIs (AI-Era Performance Metrics)Organic traffic growthAI visibility (content appearing in AI answers)Blog engagement metricsConversion rate improvement from contentContent delivery timelinesKeyword & topic coverage growthBonus Skills (Highly Preferred – 2026 Ready)Experience with AI-first SEO strategiesUnderstanding of Google Discover optimizationSchema/content structuring knowledgeContent repurposing for multi-channel distributionBasic analytics interpretation

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