Senior Growth Marketer - Mobile Subscription Acquition

Role: Senior Growth Marketing Manager – Mobile Subscription AcquitionExperience: 6+ yearsEmployment Type: Full-Time Employee Based ContractLocation: RemoteShift Timings: 6:00 AM to 3:00 PM IST (USA based client)Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY)About the Role:We are looking for a senior, hands-on Growth Marketer – Mobile to own user acquisition for our US-based kids’ learning apps (HOMER & codeSpark).This is a high-visibility individual contributor role. You will:Personally run and optimise campaigns across Meta, Google App Campaigns (UAC), Apple Search Ads, and other key networks.Own the mobile subscription funnel from install to trial to paid to retained subscriber.Present crisp, executive-ready insights directly to senior leadership (CMO, CFO, CEO).If you enjoy being in the details of campaigns but can also explain performance in 2 minutes to leadership, this will be a strong fit.What we’re looking for (Must-have)6–10+ years in digital / growth marketing, with at least 6+ years owning mobile user acquisition for a consumer app (not agency-only).Proven, hands-on management of:Meta app campaignsGoogle App Campaigns (UAC)Apple Search AdsExperience running or closely partnering on ASO and custom product pages on the iOS App Store.Experience managing $100k–$300k+/month in combined mobile UA budgets.Demonstrated work on subscription or trial-based products (trial → paid → retention), ideally in B2C.Strong experience with mobile attribution using AppsFlyer, Adjust or similar:Setting up events and postbacksWorking with SKAdNetwork / iOS privacyReading cohorts and LTV reports to drive decisionsComfort with Excel/Sheets and basic modelling:CAC, LTV, payback, scenario planning.Exceptional communication skills:You naturally give the headline first, then 2–3 key points, then detail if asked.You can explain a complex performance situation to leadership in 2–3 minutes clearly and calmly.Comfortable working as a senior individual contributor – you don’t need a big team to drive big impact.What you’ll own1. Strategy & ownershipOwn the end-to-end mobile growth strategy for HOMER and codeSpark across iOS and Android.Translate business goals into clear acquisition, trial, and subscription targets by channel and geo.Decide where the next $ of spend should go based on LTV, payback and incrementality – not just CPI.2. Hands-on campaign managementPersonally manage campaigns across:Meta app campaignsGoogle App Campaigns (UAC)Apple Search AdsAnd, where relevant, TikTok and select programmatic partnersDesign campaign structures, optimisation strategies, bidding, audiences, and budgets yourself (not only via agencies).Continuously test and optimise events, bids, geos, and placements to improve CPT and payback.3. Data, measurement & experimentationOwn the MMP setup and usage (AppsFlyer or similar): event schema, postbacks, attribution windows and partner integrations.Define the right optimisation events (e.g. trial start, first learning session quality, early engagement) and iterate as you learn.Run structured experiments on:Trials (length, credit card vs no card)Offers / pricingOnboarding / paywall changes (in partnership with product)Use cohorts and LTV to decide:Which channels to scaleWhere to cutHow to rebalance spend across iOS / Android and geos.4. Creative & App Store collaborationOwn the growth brief for creatives:Angles, hooks, messages, audiences, formats.Guide creative volume and cadence for Meta / UAC / ASA (how many new concepts and variants per week).Work with the team on ASO and iOS App Store features (screenshots, videos, in-app events, custom product pages) to lift install → trial conversion.Partner with internal or external creative teams to:Test new concepts (UGC, explainers, gameplay-style, parent-focused value props).Keep ads, App Store / Play Store assets, and in-app first experience aligned.5. Cross-functional impactPartner with product and CRM to fix key funnel bottlenecks:Install → trialTrial → paidEarly retentionWork with CRM on lifecycle and reactivation strategies for trial, new subs and at-risk cohorts.Collaborate closely with finance/leadership on forecasts, budgets, and scenario planning.6. Communication & reportingBuild and deliver concise weekly and monthly growth readouts:What happenedWhy it happenedWhat you’re doing nextAdapt your narrative and depth for marketing, product and finance audiences.Be able to answer questions in clear, structured, short responses first, with detail only when needed.Nice to haveExperience with kids’ or family-focused apps, education, or parent decision-makers.Previous work with US and other Tier-1 markets.Experience running or closely partnering on ASO and custom product pages on the iOS App Store.Familiarity with product analytics tools (Mixpanel, Amplitude, Firebase) and CRM platforms (CleverTap, Braze, MoEngage, etc.).What success looks like (first 6–12 months)You’ve audited and tightened our MMP/events/SKAN setup and core UA accounts (Meta, UAC, ASA).There is a clear, documented channel and experiment roadmap for each app.You can articulate, in a short update, our:Channel mixCore funnel metrics (install → trial → paid → Month 3 retention)CAC, CPT and payback by major channel/geo.We see measurable improvements in one or more of:CPTTrial → paid conversionEarly retentionPayback periodLeadership (CMO, CFO, CEO) trusts you as the owner of mobile growth and relies on your inputs for budget and planning decisions.

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