Reddit Growth Manager (Organic + Ads)

Our mission is to make the most practical bags in the world, and we plant one tree for every bag sold.Website: About the RoleWe’re looking for a Reddit-native growth marketer who understands how Reddit actually works — the culture, the rules, the nuance, and the line between value and spam. This role combines organic Reddit participation with Reddit Ads strategy and execution. Your goal is to drive authentic awareness, discussion, and profitable growth without getting the brand banned, roasted, or ignored. If you treat Reddit like Facebook or TikTok, this role is not for you.Key ResponsibilitiesOrganic Reddit (Core)Identify and prioritize relevant subreddits (shopping, travel, EDC, sustainability, lifestyle, etc.)Participate authentically in discussions using value-first, non-salesy approachesWrite and post:Text postsComment repliesSoft product mentions where appropriateKnow when NOT to post (critical skill)Engage with users in threads where the brand is mentionedMonitor sentiment, feedback, objections, and recurring questionsSurface insights from Reddit to inform product, messaging, and adsReddit AdsPlan and execute Reddit Ads campaigns (traffic, conversions, testing)Write Reddit-native ad copy that doesn’t feel like adsTest:Subreddit targetingInterest targetingCreative angles and hooksCoordinate with the creative team on visuals when neededOptimize for CPA / ROAS (not vanity metrics)Understand Reddit ad policies and avoid account risk

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