Performance marketing manager

About us Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who aren’t afraid to be seen. We're a fast-growing startup redefining self-expression through innovation and style.Job Description We are seeking a data-driven Performance Marketing Manager to take ownership of our paid marketing channels. You will be responsible for strategizing, executing, and optimizing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, WhatsApp, and Telegram to drive lead generation, conversions, and ROI.Key Responsibilities: Plan and execute paid campaigns across Google Ads (Search, Display), Meta Ads, and YouTube. Design and implement lead generation flows via WhatsApp and Telegram marketing. Optimize campaigns daily for performance: CTR, CPC, CPA, ROAS. Collaborate with design and content teams to produce ad creatives and landing pages. A/B test creatives, copy, and audiences to identify best-performing combinations. Monitor analytics and report campaign performance, insights, and growth opportunities. Stay updated with the latest platform updates and trends.Requirements: Proven experience (2+ years) in performance marketing across Google, Meta, YouTube. Experience with marketing tools like Google Ads Manager, Meta Business Suite, and YouTube Studio. Familiarity with WhatsApp and Telegram automation tools / bots / broadcast marketing. Strong analytical skills and experience with tools like Google Analytics, Looker Studio, etc. Ability to manage budgets and deliver ROI-positive campaigns. Good communication and project management skills.Please do not apply here if you are looking for fancy corporate office, organized way of workingBut please apply If you are looking to make an impact If you are willing to work directly with Founder If you are willing to invest your time and energy today for hopeful exponential growth tomorrow

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