Content Strategist - Senior II | FINJO N987

Requirements 7 to 10 years of experience in content strategy and performance planningProven ability to translate brand positioning into actionable editorial frameworks that align with business objectivesExpertise in planning long-form and short-form content calendars by mapping keyword intent and funnel stages (TOFU, MOFU, BOFU)Strong research skills for audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEOExperience in building tone and messaging guidelines for consistent brand voice across formats including blogs, websites, ad copy, scripts, and case studies.Skilled in developing content structures with clear hooks, narrative arcs, and CTAs focused on engagement and conversionAbility to guide writers and editors through structured review loops, feedback systems, and content templatesCollaborative mindset to work with SEO, Design, and Social Media teams to ensure seamless content integration across channelsProficiency in monitoring and interpreting performance metrics such as bounce rate, time on page, and conversions to drive continuous optimization

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