Btl Executive

Key Responsibilities: Plan and execute BTL activities such as dealer meets, mason/contractor engagement programs, trade shows, exhibitions, product demos, and on-ground activations. Coordinate with agencies/vendors for execution of branding activities like banners, standees, hoardings, wall paintings, and retail visibility materials. Ensure timely availability and distribution of promotional materials to field teams and trade partners. Support sales team with branding collaterals and visibility support for key markets. Monitor execution quality of branding activities across locations to ensure brand guidelines are followed. Assist in planning and execution of CSR-driven branding initiatives in coordination with the corporate team. Maintain expense records and ensure activities are completed within allocated budgets. Collect market feedback on branding activities and competitor presence to prepare reports for management. Prepare MIS reports on BTL activities and share performance updates with the Branding Head/Manager. Ensure alignment with overall marketing communication and corporate branding strategy. Key Skills & Competencies: Strong knowledge of BTL/On-ground marketing execution in manufacturing/FMCG/building materials sector (cement preferred). Excellent vendor and agency coordination skills. Creativity in developing and executing impactful promotional activities. Good communication and presentation skills. Proficiency in MS Office (Excel, PowerPoint, Word) for reports and presentations. Ability to handle multiple projects and deliver under tight timelines. Strong negotiation and cost management skills.

Apply Now