Head Branding and Manager Branding

Head Branding and Manager BrandingDBS Global University is seeking a dynamic, creative, and strategic professional for the role of Head Branding and Manager Branding. The ideal candidate will be responsible for building, strengthening, and maintaining the university’s brand identity and market presence. This role requires leading and executing branding initiatives, ensuring consistency in communication, and driving innovative campaigns to enhance visibility among students, parents, academic institutions, and industry stakeholders.Key Roles & ResponsibilitiesDevelop and execute a comprehensive branding strategy to position the university strongly in the higher education sectorDefine and maintain brand vision, tone, and identity across all platforms and communication channelsConceptualize and implement integrated branding campaigns for admissions, academic programs, events, and institutional achievementsDrive creative campaigns to attract prospective students and enhance the university’s public imageOversee the development of high-quality branding materials including brochures, advertisements, videos, presentations, and digital assetsEnsure consistent and engaging brand communication across website, social media, and other digital platformsThe Head Branding should Collaborate with PR and communications teams for effective media engagement, positive coverage and manage manage media expenses.Coordinate with external agencies, designers, and vendors for execution of branding initiativesEnsure brand consistency across all touchpoints and adherence to brand guidelinesSupport branding and promotion of university events, conferences, and outreach activitiesManage multiple projects simultaneously while ensuring timely delivery and quality standardsHandle budgets related to branding and promotional activitiesEligibility CriteriaMaster’s Degree in Marketing, Branding, Mass Communication, Business Administration, or a related field from a reputed instituteFor Manager Role: Minimum 5 years of relevant experienceFor Head Role: Minimum 14–15+ years of relevant experience, with leadership exposure. Experience in advertising companies.Salary:For Manager Role: 10 - 15 LPAFor Head Role: 25 LPA

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