Job Title:
Sales Officer - Saharsa
Company: Relaxo
Location: Darbhanga, Bihar
Created: 2026-03-11
Job Type: Full Time
Job Description:
Job Description Key Roles and Responsibilities Financial - Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles - Management and timely resolution of the claims received by the company from the trade partners Customer Oriented - Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps - Sharing distributor's market service feedback with ASM - Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM. People Oriented - Seeking ASMs counsel for resolving retailer/distributor complaints Internal Business Process - Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets - Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working - Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets - Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs - Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc. - Driving distributor to purchase articles with market demand and enhancing range selling Competencies Technical/Functional Behavioral - Selling skills - Analytical skills - Customer Orientation - Interpersonal skills Key Responsibility Areas Qualitative - % Revenue Contribution from NPDs in defined sales area - Increase in Range Billing in defined sales area - Incremental retail coverage - Increase in % Demand Fulfillment of NPD / Focus Articles - PJP adherence - Timely Submission of Market Working reports - Adherence to Market Working Norms - Market intelligence & Relationship building