Head of Marketing

Roles & Responsibilities – Silver Jewellery Marketing- Develop and implement marketing strategies to increase brand visibility, market share, and sales of silver jewellery. - Plan and execute campaigns for silver collections including daily wear, gifting, festive, product launches, and exhibitions. - Execute 360-degree marketing across digital, social media, influencers, print, outdoor, and in-store branding. - Work closely with sales and merchandising teams and coordinate with agencies and vendors for smooth execution. - Analyze customer preferences, market trends, competitor activity, budgets, and ROI to optimize marketing efforts. - Ensure consistent brand messaging, support retail teams with POS/VM, track performance, and guide teams on product USPs.

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