Head of Digital Marketing

Job Description – Head of Digital Marketing Location: Coimbatore, Tamil Nadu Institution: Firebird Institute of Research in Management (with group companies in healthcare and food products) Compensation: Best in the industry (commensurate with experience and expertise) Employment Type: Full-time, Leadership Role About Firebird Institute of Research in Management Firebird Institute of Research in Management is a premier B-School committed to developing industry-ready leaders through innovative teaching, cutting-edge research, and industry collaborations. We nurture a vibrant ecosystem that blends global perspectives with local relevance in business education. The institute is part of a diverse business group with interests in management education, healthcare, and food products , offering the Head of Digital Marketing a unique opportunity to drive integrated brand and business growth. Position Overview We are seeking a visionary and result-driven Head of Digital Marketing to lead and execute our digital presence strategy. While the primary focus will be on enhancing Firebird’s visibility as a premier management institute, the role will also extend to managing digital strategies for our associate organizations in hospital services and food products . This is an exciting leadership opportunity for a candidate who can scale brands across multiple domains, blending education, healthcare, and FMCG marketing expertise. Key Responsibilities Strategic Leadership Develop and implement a comprehensive digital marketing strategy aligned with the institute’s and group’s brand objectives. Position Firebird as a top-choice B-School in India and beyond, while also building strong digital visibility for the hospital and food product divisions . Lead a digital-first transformation across all marketing channels. Brand & Content Management Strengthen brand identity across education, healthcare, and food product verticals . Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products. Collaborate with academic, medical, and product teams to deliver impactful brand storytelling. Performance & Growth Marketing Design and execute admissions campaigns for Firebird, patient outreach campaigns for the hospital, and sales-driven campaigns for food products. Lead SEO/SEM, paid media, analytics, CRM, and automation across business units. Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth. Technology & Innovation Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors. Explore telehealth/digital healthcare solutions for the hospital and e-commerce/quick commerce platforms for food products. Leadership & Collaboration Build and lead a centralized digital marketing team serving all divisions. Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities. Manage digital agencies and partnerships across industries. Qualifications & Experience Any graduates / Digital Marketing / Business Administration or related field. 10+ years of leadership experience in digital marketing across diverse industries (education, healthcare, FMCG, or related). Demonstrated success in multi-sector brand management and measurable business growth. Strong expertise in SEO, SEM, content strategy, analytics, and omni-channel marketing . Ability to balance multiple brands with creativity, strategy, and business acumen. Why Join Firebird & Group Companies? Industry-best compensation package with performance-linked incentives. Rare opportunity to spearhead digital marketing across three industries – education, healthcare, and food products . Work in an environment that values innovation, autonomy, and leadership impact . Access to cross-sector exposure, international networks, and industry collaborations. How to Apply / Get Connected Interested candidates may send their resume, portfolio, and a brief digital strategy proposal to: HR Department – | Director, Firebird Institute – |

Apply Now