Visual Merchandiser

Creating and implementing a visual merchandising strategy for the store. Ensuring the strategy is in line with the store’s brand, products, and target market. Generating sketches of visual displays that meet the store’s visual design requirements. Finalizing designs and creating detailed floor plans for display areas. Sourcing the props, creative materials, and accessories for displays. Installing and setting up window displays, walkways, counters, and in-store displays, or supervising contractors hired for this purpose. Changing displays to promote new product launches or to reflect festive or seasonal themes. Ensuring uniformity of displays across multiple store locations. Liaising with other retail professionals, including buyers, marketing executives, and retail merchandisers, when necessary. Monitoring costs and working within budget. Researching lifestyle and design trends that will inform the visual merchandising strategy.

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