Senior Digital Marketing Manager – Healthcare AI

Job Title: Senior Digital Marketing ManagerLocation: ChennaiEmployment Type: Full-TimeSummary Droidal AI is looking for aSenior Digital Marketing Managerto lead our digital growth strategy, drive qualified pipeline, and build a high-performing marketing engine. This role is responsible for translating business goals into measurable marketing outcomes, managing budgets efficiently, and leading a team to deliver consistent revenue impact.Key Responsibilities: Growth & Pipeline Generation Own and driveend-to-end digital marketing strategyto generate qualified leads and revenue pipeline Build and optimizemulti-channel campaignsacross: Paid media (Google, LinkedIn) SEO & content marketing Email and lifecycle marketing Align closely with sales to ensurehigh conversion from MQL → SQL → Revenue Performance & Analytics Track and optimize key metrics: Cost per lead (CPL) Customer acquisition cost (CAC) Conversion rates Pipeline contribution Build dashboards and providedata-driven insights to leadership Budget & ROI Management Plan, allocate, and optimizemarketing budgetsfor maximum ROI Continuously test and scale high-performing channels Ensureefficient spend tied directly to revenue outcomes Team Leadership Lead and mentor adigital marketing team(in-house + agencies) Set clear KPIs, manage performance, and build a culture of accountability Collaborate cross-functionally with: Sales Product Leadership Brand & Demand Creation Strengthen Droidal’sdigital presence and positioningin AI and healthcare Drive thought leadership through: LinkedIn campaigns Content strategy Website optimizationQualifications: · 12+ years in digital marketing, preferably in: SaaS / AI / B2B tech · Proven track record ofdriving revenue pipeline through digital channels · Strong expertise in: Paid acquisition (LinkedIn, Google Ads, ChatGPT and all other new channels) SEO & content strategy Marketing analytics toolsPreferred Experience inhealthcare or RCM domain Familiarity withmarketing automation tools(HubSpot, Marketo, etc.) Strong understanding ofB2B sales funnelsCore Competencies Data-driven decision making Strategic thinking + execution Strong ownership mindset Leadership and team building Growth-oriented and results-focusedSuccess Metrics (KPIs) Pipeline generated (marketing-sourced revenue) Lead quality and conversion rates CAC efficiency and ROI Campaign performance and scalabilityWhy Join Droidal Be part of ahigh-growth AI company transforming healthcare Lead and build arevenue-driven marketing function Work closely with leadership onstrategic growth initiatives

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