Product Marketing Manager

Your MissionAre you the kind of marketer who sees beyond the launch? We’re looking for a Product Marketing Manager who can own the go-to-market strategy, drive product messaging, and turn product insights into growth levers. In this role, you'll be the vital connector between Product, Sales, and Marketing — ensuring that the product story lands where it matters most.You’ll power self-serve growth, run lifecycle campaigns, support PLG motions, and fuel both demand gen and retention with laser-focused messaging. From product onboarding to ABM campaigns to review platform domination — you’re the storyteller, strategist, and driver of impact.What You’ll Do- Shape and execute GTM strategies for product launches and updates - Craft clear, compelling messaging and positioning frameworks - Develop enablement assets like pitch decks, one-pagers, demo scripts, and comparison guides - Support Product-Led Growth (PLG) by enhancing onboarding flows and mapping lifecycle messaging to user behavior - Plan and run drip campaigns to drive feature adoption, reactivation, and retention - Partner with PMs to surface and act on product usage insights - Run competitor and market research to refine value propositions - Manage presence and boost ratings on G2, Capterra, TrustRadius, etc. - Own and evolve the newsletter program to drive engagement and reinforce product value - Support ABM campaigns and persona-based outreach using tools like LinkedIn Sales Navigator, Clearbit, 6sense, Apollo, etc. - Collaborate on community-building initiatives like forums, events, ambassador programs, and feedback loops - Host webinars and virtual events that blend product education with thought leadershipWhat You Bring- 2–5 years of experience in product marketing, GTM, or lifecycle marketing - Strong storytelling and communication skills — can turn features into clear benefits - Experience with GTM planning, market research, and competitive intelligence - Familiarity with PLG strategies, onboarding optimization, and lifecycle campaigns - Knowledge of tools like Mailchimp, Customer.io, ConvertKit for email marketing - Proficiency in CRM and automation tools (HubSpot, Salesforce, Marketo, ActiveCampaign) - Exposure to ABM and intent-based platforms like Clearbit, Slintel, ZoomInfo, or 6sense - Understanding of ASO best practices and coordinating app visibility efforts - Comfort engaging users across online communities, events, or feedback groupsWhy You’ll Love This Role- You’ll work on high-impact launches and user engagement strategies - Be part of a collaborative environment where marketing meets product innovation - Own both the strategy and the execution — from ideation to measurement - Influence how customers experience and love the product - Get visibility and leadership opportunities in a fast-scaling team

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